What is customer service?

Customer service refers to all aspects of the assistance provided to clients before, during, and after the sale to ensure the greatest experience in their contact with the company.

However, this concept of customer service goes much beyond providing solutions to questions that could come up while making a purchase.

The success of your business depends on the notion of customer service, since it plays a significant role in the perception that the company projects to the public, particularly to potential clients. It is crucial that this service not only has quality but also, and above all, is aligned with the values that your company wants to convey to consumers. Regardless of whether the goal is to foster loyalty, attract new clients, maintain contact with your target audience or optimize customer relationship management.

The value of providing good customer service Whether it’s for building loyalty or generating new customers, keeping in touch with your target audience, or optimizing customer relationship management and demonstrating that you care, it’s important that this service not only has quality, but also, and above all, is aligned with the values your company wants to convey to consumers.

The Covid-19 pandemic profoundly changed the consumer’s relationship with their brands of choice and placed, unlike any other time in our history, the precious value on customer service.

As a result of the expansion of internet shopping and the replacement of in-person sales and follow-up services, remote customer service has taken over as the primary method of communication between customers and businesses.

Customer service has become the main channel between brands and customers’ concerns during the purchasing process. When excellent, this service attracts new business, promotes client retention and loyalty and raises sales within the existing customer base, regardless of whether the business is a major corporation or a start-up.

The importance of good customer service

Menon’s role in your company's customer service

Due to the recent shift in consumer habits, customer service is now at the core of brands strategies. This shift requires a strong technology foundation that enables multichannel customer service.

At Menon, we work with an omnichannel solution that is totally cloud-based, customizable, and scalable. This system allows automation of customer care activities through the main channels used by the consumer market, which are:

  • Voice (Inbound & Outbound)
  • Social Media
  • Webchat
  • E-mail
  • Skype
  • WhatsApp

We empower our operators with a 360º view of customers, which results in an excellent experience for the consumers of our partners brands.

Our experience in customer service enables us to help your business achieve what we know are the factors that today’s customer considers to be most relevant in their relationship with companies:

  • Fast solutions
  • Operators who empathize with the customer's situation
  • 24/7 support
  • Ability to use your preferred contact channel
  • Proactive support
  • Multi-language support

Above all, we give your customer a sense of worth and look for effective solutions to the issues they are facing.

Get in touch with us. We’ll be happy to assist your business in ensuring the highest standards of client care.